Twisty MINI

Twisty Mini began as a small, self-ini­ti­at­ed project: a line of shirts for MINI Coop­er enthu­si­asts shaped by the cul­ture and his­to­ry of the cars them­selves. At events, most avail­able mer­chan­dise felt gener­ic or pro­mo­tion­al. I want­ed some­thing that reflect­ed the char­ac­ter of the com­mu­ni­ty — play­ful, mechan­i­cal, and deeply tied to driving.

The brand com­bined hand-drawn illus­tra­tion and graph­ic typog­ra­phy across a series of designs that ref­er­enced ral­ly her­itage, region­al gath­er­ings, and shared expe­ri­ences with­in the MINI world. Each shirt stood on its own, but togeth­er they formed a rec­og­niz­able voice — equal parts motor­sport, humor, and enthu­si­ast lore.

The line was sold direct­ly to the com­mu­ni­ty through a ded­i­cat­ed site, cir­cu­lat­ing infor­mal­ly among own­ers and clubs. Over sev­er­al years, the designs became famil­iar arti­facts with­in the cul­ture they celebrated.

The project even­tu­al­ly con­clud­ed when MINI USA restrict­ed inde­pen­dent mer­chan­dise fea­tur­ing the vehi­cles. Even so, the work per­sists in use and mem­o­ry — small objects car­ried for­ward by the com­mu­ni­ty that inspired them.

Selected Work